CSR/ MDGs

Corporate Social Responsibility (CSR) linked with Millennium Development Goals (MDGs)?

Mr. Babu Lal Jain, Senior Advisor, in India for the United Nations Office for Partnerships, has taken up the task of enlisting the participation of corporates in helping achieve India’s goals.

As quoted, “I firmly believe that, since the government’s time and resources are limited, corporate participation will swing the balance. This participation, moreover, will stimulate the economy and help your own business development."

“In my initial conversations with some CEOs, I have had a very enthusiastic response. They understand that a big push is needed to ensure that India succeeds. They realize that this impetus and momentum can only be achieved by incorporating MDGs into their Corporate Social Responsibility work”.

Under the valuable guidance of UNOP Executive Director Amir Dossal, UNOP in India has launched a MDGs initiative in the 543 parliamentary constituencies in India, an initiative supported by Corporate Affairs Minister, Salman Khurshid.

The first step, with the help of the relevant MP, is to ascertain where the constituency stands in relation to the MDG targets.

As the CEO of your enterprise, you already look after the interests of your shareholders, client-partners, and vendor-partners. What the MDG initiative will do is to bring 1.2 billion Indian citizens on board too as stakeholders in the country who deserve the right to sustainable living. Globally stakeholder’s rights to sustainability are the need of the hour.

What are Millennium Development Goals (MDGs)?

The Millennium Development Goals (MDGs) are the most broadly supported, comprehensive and specific development goals the world has ever agreed upon. These eight time-bound goals provide concrete, numerical benchmarks for tackling extreme poverty in its many dimensions. They include goals and targets on income poverty, hunger, maternal and child mortality, disease, inadequate shelter, gender inequality, environmental degradation and the Global Partnership for Development.

Adopted by world leaders in the year 2000 and set to be achieved by 2015, the MDGs are both global and local, tailored by each country to suit specific development needs. They provide a framework for the entire international community to work together towards a common end – making sure that human development reaches everyone, everywhere. If these goals are achieved, world poverty will be cut by half, tens of millions of lives will be saved, and billions more people will have the opportunity to benefit from the global economy.
The eight MDGs break down into 21 quantifiable targets that are measured by 60 indicators

Goal 1: Eradicate extreme poverty and hunger

Goal 2: Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria and other diseases

Goal 7: Ensure environmental sustainability

Goal 8: Develop a Global Partnership for Development

How can you get engaged?

  • Identify particular constituency of their choice and work towards achieving one or more MDGs in that constituency
  • Investing in innovative health, energy and environmental products
  • Establishing business models that will work in rural areas
  • Transferring knowledge and improving conditions and infrastructure
  • Partnerships and dynamic coalitions to strengthen the world’s sustainability capacity

Benefits:

  • Activities such as involvement with the local community are ideal opportunities to generate positive press coverage and reputation
  • Government support for better business opportunities
  • Business benefit by reducing resource use, waste and emissions
  • A company's brands, intellectual property and goodwill may represent a significant amount of its present and future economic value
  • Provide access to investment and funding opportunities
  • Develop and enhance relationships with customers, suppliers and networks
  • Attract, retain and maintain a happy workforce and be an Employer of Choice
  • Differentiate yourself from your competitors
  • Efficient human resource base

Contact Us:

Mr. Babu Lal Jain
Senior Advisor – United Nations Office for Partnerships
babu4mdgs@wicsconnect.com
One United Nations Plaza, Room DC1-1330
New York, NY 10017
USA
Phone: (212) 963-1000
Fax (212) 963-1486